“Nearly 1/3 of the consumers that have a smartphone claims to connect to Wi-Fi in public spaces both indoor and outdoor at least once per week.” (Cisco).

When consumers are in Urban Markets, they are very likely to use their smartphone to, for example, create post and share online content. If you offer free Wi-Fi in this location, you have a great opportunity to know them better.

Once your clients are connected to Wi-Fi, you can communicate with them via SMS or Display, monitor the statistics and accesses in the location and obtain demographic data or the frequency of visit to the local.