“50% of consumers are more comfortable shopping when the store provides access to a Wi-Fi network” (Accenture).

This means that consumers are using their mobile devices to collect the right information before they make a decision to purchase.

Use this virtual storefront as an interaction point with your target. Master the Wi-Fi experience of your consumers and influence their buying behavior, directing them to your online channels, increasing the awareness of your brand and promoting discounts and special offers.